Step 2.

Domain Name

One of the most important things to brand on the internet is your domain name.

What is a domain name?

A domain name is the web site and email address that people use to find your company - online.

Computers connected on the internet use a unique number (called IP address) which would be impossible to remember - therefore the domain name replaces the IP address to make it easy to find a company's web site.

Domain names can contain numbers and letters, plus the hyphen. And the domain name can contain up to 67 characters.

Why is it important to have a domain name?

A domain name is important to a company's online presence.

The only way to make money online is to build up credibility among your customers.

It will most likely be the first thing that your potential customers will encounter, and remember your company by if they find your business online.

It makes your customers feel that they are dealing with a large, established company, rather than with some fly by night operator.