Successful Email Marketing is the most valuable of all online marketing tactics.
It is extremely cost effective, can be highly targeted and personalized, is able to be gauged and best of all it takes advantage of the consumer's most fruitful touch point with the Internet, their inbox.
Progressive use of email permits you to form a virtual relationship with your existing and potential customers.
Help your business make the most of the retention and value of these customers, in the end leading to greater profitability.
Email Marketing is all about relationship building.