To take full advantage of the potential benefits of online marketing, it is central for you to have a way to track the movement of your advertisements, notice how frequently they are clicked, and evaluate where your ads are most popular.
Google has created its own marketing system, called Google Adwords.
Google Adwords (PPC or Pay-Per-Click advertising) is a keyword advertising system that “matches up to keywords” that is entered into the search engine.
Google Adwords advertisements are placed at the top and left hand side of the page under “sponsored links”, which means that you pay a certain amount per month to have your adverts displayed.
The bigger your budget, the more often your advert will be seen.
In other words, whenever a web browser clicks on your advert, then you pay money. The setting up a Google Adwords campaign is very straightforward.
- Set up an online profile
- Write a two-line advert
- Choose the appropriate keywords that match up to your website
Google Adwords allows you to pause your campaign. You can access your profile and determine the success of your advert by regularly keeping an eye on it. You can target your particular promotion to a specific area or country.
Click here to start a successful Targeted Google Adwords Campaign